the why

I am fascinated by products that level the playing-field, using technology to help people find opportunities, information and experiences that they wouldn't otherwise have access to.

I've been building products for Emerging Markets since 2012 and moved from Rio de Janeiro to San Francisco to continue to bring more love, foster more empathy and build better experiences for users in international markets. In the past few years, I had the opportunity to research and build for people in India, Japan, Brazil, Mexico, Germany - and more to come!

In parallel, I'm advisor/consultant to several startups in Brazil and Venture Advisor to Monashees Capital. If you are working on consumer products, marketplaces or education -- let me know how I can help!

the what

Some products I was proud of shipping:

the how

Some of my beliefs in terms of process:

the where


Making Facebook more relevant to different cultures and challenging markets.


Helping independent service professionals thrive: strengthen their brand and relationships, build community, get new clients through referrals.
Read more about our mission as well as some stories from our early users.


Shipped products to make Twitter more accessible, affordable and compelling to international users. I was PM for Emerging Markets - and later for Moments.

PEIXE URBANO (acquired by Baidu)

Largest and fastest-growing local commerce company (Daily Deals, Food Delivery, Reservations) in LatAm. Winner of Crunchies Award 2012. I was PM for Mobile & Growth.


Venture Advisor - Monashees Capital
Consultant / Freelancer - Several Startups

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